Insights

Trends

Magnifying glass over blurred words like “enablement” and “automation,” representing the need to clarify business language before applying AI.

June 17, 2026

From Buzzwords to Better AI: Why Clarity Fuels Smarter Outcomes

AI is everywhere: in strategy decks, leadership meetings, and project plans. But AI language clarity often determines how well it actually works. Words like "agility," "enablement," and "automation" sound powerful,…

Paige Halminiak | Analyst

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Transparently Speaking Trends

June 4, 2026

The Marketing RenAIssance: Designing the Modern Marketing Engine

Together, AI-driven marketing transformation is taking shape through four shifts: reimagining workflows, rethinking experiences, reconnecting data, and redesigning operating models as the foundation of the modern marketing engine. This isn't…

Lana Rainier | SVP Accounts

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Trends

June 1, 2026

AI is a Multiplier, Not a Miracle

Why AI Readiness Matters More Than AI Adoption Artificial intelligence has quickly become one of the most discussed topics in business. Across industries, organizations are racing to implement AI-powered tools,…

Geri Carrillo | Sr. Principal

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Trends

May 18, 2026

The Metric Behind Your Audience Metrics

Classifiability in Audience Governance Most marketing organizations have developed mature approaches to measuring audience performance. Metrics such as match rate, reach, and segment volume are widely used to assess whether…

Geri Carrillo | Sr. Principal

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Transparently Speaking Trends

May 12, 2026

Defining Beautiful

Why the Highest-Leverage Work is No Longer Creation “Is this design beautiful?” is a hard question for Claude to answer. “Does this follow our principles for good design?” gives it…

Oliver Amidei | SVP of AI Solutions

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Trends

May 8, 2026

The Human Layer of Agentic Marketing

Every AI-Powered Marketing Team Needs a Head Chef Imagine you just renovated your kitchen. Top-of-the-line appliances. A professional range. A layout a chef would envy. And then you handed the…

Amanda Nianick | Principal

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Case Studies

AI activation concept shown as a glowing AI network hub connected to marketing and analytics icons in a beverage production setting.

Case Studies

June 11, 2026

From AI Ambition to AI Activation

Client A Leading Global Beverage Brand Engagement Mar 2025 – Aug 2025 Solution Area AI Opportunity & Readiness Service AI Readiness Assessment 3 mo From exploratory discussions to execution-ready roadmap…

Transparent Partners

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Case Studies

June 8, 2026

20X Growth in Consumer Golden Records

Client A Leading Global Beverage Brand Engagement Jan 2023 – Present Solution Area Data Strategy & Governance Service First-Party Data Strategy 20X Increase in Golden Records collected within the first…

Transparent Partners

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Cinematic 3D illustration of data flowing through a portal into a cloud platform, representing a platform migration.

Case Studies

June 3, 2026

Global Platform Migration Without Delay

Client A Leading Global Food & Beverage Brand Engagement Jan 2025 – Jun 2025 Solution Area Martech & Adtech Delivery Service Configuration & Implementation 6 mo From standing start to…

Transparent Partners

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Podcasts & Webinars

Data Strategy & Governance Trends Webinars

April 11, 2023

Consumer Data Privacy Laws & Implications

Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…

Danny Mattis & Eric Zalewski

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Data Strategy & Governance MarTech & AdTech Strategy Podcast

March 9, 2023

How Clean Rooms Are Revolutionizing Data Marketing

Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…

Aaron Fetters, Managing Partner & CEO

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MarTech & AdTech Strategy Podcast

December 9, 2022

How to Solve Your Marketing Challenges with CDPs

Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…

Darren Rankine | Chief Technology Officer

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Insights

Trends

From Buzzwords to Better AI: Why Clarity Fuels Smarter Outcomes

The Marketing RenAIssance: Designing the Modern Marketing Engine

AI is a Multiplier, Not a Miracle

The Metric Behind Your Audience Metrics

Defining Beautiful

The Human Layer of Agentic Marketing

Case Studies

From AI Ambition to AI Activation

20X Growth in Consumer Golden Records

Global Platform Migration Without Delay

Podcasts & Webinars

Consumer Data Privacy Laws & Implications

How Clean Rooms Are Revolutionizing Data Marketing

How to Solve Your Marketing Challenges with CDPs

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