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Blog Posts

BlogMarTech and AdTech Optimization
September 29, 2023

Behind the Scenes of CDP Success: Going Beyond the Tech

Vendors frequently claim that Customer Data Platforms (CDPs) are revolutionary game-changers for marketing. On paper, CDPs promise a unified, omni-channel view of the customer and the power to seamlessly deliver…
BlogMarTech and AdTech Optimization
September 5, 2023

Transparently Speaking with Darren Rankine

What is the new trendy acronym, DCR, and how can it help you? In the Marketing technology (Martech) space, we love our acronyms. We create new ones every few years,…
BlogMarTech and AdTech Optimization
August 31, 2023

Sunsetting Google Optimize: Navigating the Shadows of Change

Personalization. It is one of the needs most frequently communicated by Transparent Clients.  However, it can have many different meanings.  Some think of it as personalized messages, whereas others think…
BlogContent TypesData Monetization
August 8, 2023

Unlocking the Power of Retail Media Networks and Data Collaboration

In today’s dynamic landscape of digital advertising and e-commerce, companies are constantly seeking innovative strategies that leverage technological advancements to stay ahead of the curve. Two concepts that have gained…
August 7, 2023

Transparently Speaking with: Aaron Fetters

Maybe Media Transparency is the Devil? “The greatest trick the devil ever pulled was convincing the world he didn’t exist” I first recall the famous line above as being recited…
BlogMarketing Measurement and Optimization
July 31, 2023

Programmatic: the Good, the Bad, and the Transparent

Programmatic has been the dominant form of buying and placing digital advertising since the 2000s. Its impact on the industry is undeniable. Yet despite its popularity, concerns over fraud, efficacy,…
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Case Studies

Case StudiesMarTech and AdTech OptimizationRetail
April 11, 2023

Modernizing the Omni-Channel Approach

increase in number of companies investing in omni-channel experiencesY-O-Y growth of companies that invest in a strong omni-channel customer enrichment strategy "Transparent enabled the brands future state vision and streamlined…
Case StudiesMarTech and AdTech OptimizationModern Marketing Data Strategy
January 30, 2023

Enterprise Wide Data Migration

The Ask With imminent changes in industry data privacy regulations and tools, we were asked to partner with a leading real estate company in executing a company-wide migration of customer…
Case StudiesOperational Readiness
July 12, 2022

Change Management Promoting Adoption of a Suite of New Capabilities

Industry:  Digital Real Estate Platform Solution:  Operational Readiness The Ask Change is inevitable, with new technologies and team member updates it can cause a variety of disruptions to a brand’s…
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Podcasts & Webinars

BlogModern Marketing Data StrategyWebinars
April 11, 2023

Consumer Data Privacy Laws & Implications

Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…
MarTech and AdTech OptimizationModern Marketing Data StrategyPodcast
March 9, 2023

How Clean Rooms Are Revolutionizing Data Marketing

Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…
MarTech and AdTech OptimizationPodcast
December 9, 2022

How to Solve Your Marketing Challenges with CDPs

Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…
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