Defining Beautiful
Why the Highest-Leverage Work is No Longer Creation “Is this design beautiful?” is a hard question for Claude to answer. “Does this follow our principles for good design?” gives it…
Trends
The Human Layer of Agentic Marketing
The Human Layer of Agentic Marketing
Every AI-Powered Marketing Team Needs a Head Chef Imagine you just renovated your kitchen. Top-of-the-line appliances. A professional range. A layout a chef would envy. And then you handed the…
From Pilot to Operating Model: What It Really Takes to Scale Agentic Solutions
From Pilot to Operating Model: What It Really Takes to Scale Agentic Solutions
Let’s start with an uncomfortable truth: most “AI success stories” aren’t actually success stories. They’re well-dressed pilots that work well in small rooms, but never had a chance of scaling.…
Designing for Scale: Where Audience Should Live in Your Media Taxonomy
Designing for Scale: Where Audience Should Live in Your Media Taxonomy
Recently, I was asked to define an audience taxonomy. It seemed straightforward at first. Within minutes, it became clear the problem was not naming audiences. It was deciding what an…
The AI QA Tax Is Changing How Teams Work
The AI QA Tax Is Changing How Teams Work
Entering the MarTech and consulting space without a directly related background meant a steep learning curve, but it was one I was genuinely excited to take on. On a project…
From Assistants to Agents: Why Transparent Partners Partnered with Kana to Accelerate AI-Ready Marketing Organizations
From Assistants to Agents: Why Transparent Partners Partnered with Kana to Accelerate AI-Ready Marketing Organizations
If you are a marketing leader today, AI is no longer a question of if. It is a question of how far. Most organizations have already taken the first step.…
Case Studies
Modernizing the Omni-Channel Approach
Modernizing the Omni-Channel Approach
increase in number of companies investing in omni-channel experiencesY-O-Y growth of companies that invest in a strong omni-channel customer enrichment strategy "Transparent enabled the brands future state vision and streamlined…
Enterprise Wide Data Migration
Enterprise Wide Data Migration
The Ask With imminent changes in industry data privacy regulations and tools, we were asked to partner with a leading real estate company in executing a company-wide migration of customer…
Change Management Promoting Adoption of a Suite of New Capabilities
Change Management Promoting Adoption of a Suite of New Capabilities
Industry: Digital Real Estate Platform Solution: Operational Readiness The Ask Change is inevitable, with new technologies and team member updates it can cause a variety of disruptions to a brand’s…
Podcasts & Webinars
Consumer Data Privacy Laws & Implications
Consumer Data Privacy Laws & Implications
Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…
How Clean Rooms Are Revolutionizing Data Marketing
How Clean Rooms Are Revolutionizing Data Marketing
Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…
How to Solve Your Marketing Challenges with CDPs
How to Solve Your Marketing Challenges with CDPs
Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…
