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Trends

Close-up of a silver zipper joining two sides of teal fabric, symbolizing alignment and integration across different workflows.

Trends

October 26, 2026

Marketing Taxonomy Adoption: 5 Lessons for Agencies & Teams

A shared taxonomy gives your organization a common language. Getting everyone to speak it is the hard part. A marketing taxonomy is a shared set of naming conventions and values,…

Drew Sackett | Principal

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Transparently Speaking Trends

October 5, 2026

Own Your Media Governance Before the Next Black Box Closes

The next black box is already being built. Media leaders need to own their governance model. Governance has always been core to the job. Brand-side media leaders have been doing…

Adam Benaroya

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Trends

October 5, 2026

Taxonomy Governance: Who Owns Naming Conventions?

Every marketing organization eventually has the meeting. A new naming convention is presented: clean, logical, built with care. The analytics team likes it because campaign performance might finally roll up…

Anoop Reddy Yeddula | Analyst

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Film strip with one highlighted frame, symbolizing human judgment in AI personalization at scale.

Trends

September 23, 2026

AI Personalization at Scale: Why Human Judgment Still Matters

For years, one of the things keeping personalization in check was surprisingly simple: it was expensive. A team could only build so many campaigns, storefronts, offers, and journeys. Before creating…

Aly Austin | Sr. Principal

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Transparently Speaking Trends

August 31, 2026

The Intelligence Imperative

Why Brands Must Own the Foundations Their AI Learns From The Question Has Changed Somewhere in the last few years, the marketing question changed. For most of the digital…

Lindsey Daly | Chief Client Officer

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Trends

August 24, 2026

Agentic Marketing: What Breaks Going From Pilot to Production

Every agentic marketing pilot looks good in the demo. Then it goes live. The agent personalizes emails on cue, creates a campaign brief in seconds, pulls from your CRM, produces…

Abby Mates | Principal

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Case Studies

September 24, 2026

How AI Streamlines Campaign Channel Execution for Marketers

Client A Leading Global Pharmaceutical Company Engagement Apr 2026 – Sep 2026 Solution Area Martech & Adtech Delivery Service Configuration & Implementation 22 Weeks From project initiation to production launch,…

Transparent Partners

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Case Studies

June 11, 2026

From AI Ambition to AI Activation

Client A Leading Global Beverage Brand Engagement Mar 2025 – Aug 2025 Solution Area AI Opportunity & Readiness Service AI Readiness Assessment 3 mo From exploratory discussions to execution-ready roadmap…

Transparent Partners

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Case Studies

June 8, 2026

20X Growth in Consumer Golden Records

Client A Leading Global Beverage Brand Engagement Jan 2023 – Present Solution Area Data Strategy & Governance Service First-Party Data Strategy 20X Increase in Golden Records collected within the first…

Transparent Partners

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Trends

Marketing Taxonomy Adoption: 5 Lessons for Agencies & Teams

Own Your Media Governance Before the Next Black Box Closes

Taxonomy Governance: Who Owns Naming Conventions?

AI Personalization at Scale: Why Human Judgment Still Matters

The Intelligence Imperative

Agentic Marketing: What Breaks Going From Pilot to Production

Case Studies

How AI Streamlines Campaign Channel Execution for Marketers

From AI Ambition to AI Activation

20X Growth in Consumer Golden Records

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