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April 23, 2024

Transparently Speaking: Surrounded by WOW Projects

How often are you legitimately excited about the work you and your organization are doing? I don’t mean simply being satisfied with your job, I mean going home at night…
Aaron Fetters, Managing Partner & CEO
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BlogMarketing Measurement and Optimization
April 5, 2024

Revolutionizing Marketing Analytics: getting rid of #grossdata

In today’s business environment, there has been an unprecedented upsurge of marketing data available to organizations. This surge includes a variety of metrics, such as customer interactions, campaign performances, website…
Aayushi Gandhi | Analyst, Data & Analytics
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BlogMarTech and AdTech OptimizationModern Marketing Data Strategy
March 25, 2024

Decoding Gartner’s CDP Magic Quadrant

On February 14th, Gartner unveiled its inaugural Magic Quadrant for Customer Data Platforms (CDPs).  The report transitioned from its prior market guide and placed Salesforce as the market leader. This…
Darren Rankine | Partner, Technology
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Blog
March 14, 2024

Don’t Put Dirt In Your Cleanroom

Getting your data into shape to take advantage of emerging data collaboration opportunities technologies They make it seem so easy, the technology companies. And it’s hard to not get caught…
Oliver Amidei | Sr. Director, Data & Analytics
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BlogContent TypesMarketing Measurement and OptimizationModern Marketing Data Strategy
February 22, 2024

Elevating BI with Design Thinking: A New Paradigm

Elevating Business Intelligence with Design Thinking: A New Paradigm Traditional Business Intelligence (BI), the time-honored cornerstone of data-informed strategy, is often critiqued for its complexity and underutilization. The consistent development…
Arnav Mitra | Sr. Analyst, Data & Analytics
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BlogContent TypesOperational Readiness
February 21, 2024

Leading with Heart and Mind: The Crucial Role of Soft Skills

In today's evolving business landscape, the importance of developing soft skills in employees cannot be overstated. Technical proficiency may be crucial, but it's the soft skills that can set your…
Jacob Schmitt | Sr. Manager, Data & Analytics
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Case Studies

Case StudiesMarTech and AdTech OptimizationRetail
April 11, 2023

Modernizing the Omni-Channel Approach

increase in number of companies investing in omni-channel experiencesY-O-Y growth of companies that invest in a strong omni-channel customer enrichment strategy "Transparent enabled the brands future state vision and streamlined…
Transparent Partners
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Case StudiesMarTech and AdTech OptimizationModern Marketing Data Strategy
January 30, 2023

Enterprise Wide Data Migration

The Ask With imminent changes in industry data privacy regulations and tools, we were asked to partner with a leading real estate company in executing a company-wide migration of customer…
Transparent Partners
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Case StudiesOperational Readiness
July 12, 2022

Change Management Promoting Adoption of a Suite of New Capabilities

Industry:  Digital Real Estate Platform Solution:  Operational Readiness The Ask Change is inevitable, with new technologies and team member updates it can cause a variety of disruptions to a brand’s…
Transparent Partners
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Podcasts & Webinars

BlogModern Marketing Data StrategyWebinars
April 11, 2023

Consumer Data Privacy Laws & Implications

Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…
Danny Mattis & Eric Zalewski
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MarTech and AdTech OptimizationModern Marketing Data StrategyPodcast
March 9, 2023

How Clean Rooms Are Revolutionizing Data Marketing

Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…
Aaron Fetters, Managing Partner & CEO
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MarTech and AdTech OptimizationPodcast
December 9, 2022

How to Solve Your Marketing Challenges with CDPs

Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…
Darren Rankine | Partner, Technology
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