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March 27, 2023

Data Privacy Laws: Foundations and Implications

Introduction Consumer data privacy laws have officially arrived in the U.S. In fact, Gartner believes that “by 2024, over 75% of the world’s population will have its personal information covered…
BlogMarketing Measurement and Optimization
March 15, 2023

Unlock Revenue with Incrementality Measurement and Scale Testing

Written in partnership with Measured, a leading provider of incrementality testing and media optimization solutions.    Unlock Revenue with Incrementality Measurement and Scale Testing Every brand and marketer strives to…
BlogMarketing Measurement and Optimization
March 10, 2023

Triangulating Marketing Measurement Outputs

Marketing measurement is hard. Good marketing measurement is really hard. A recent Deloitte Digital survey of U.S. marketing measurement leaders cited "a lack of top-down vision from leadership regarding measurement,…
MarTech and AdTech OptimizationModern Marketing Data StrategyPodcast
March 9, 2023

How Clean Rooms Are Revolutionizing Data Marketing

Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…
Blog
March 6, 2023

Transparently Speaking with: Josh Vincent

Welcome to your March newsletter from Transparent Partners!  Spring arrives this month bringing us warmer weather, budding plants, and an instinct to clean, refresh and build new things.  Our reason…
BlogMarketing Measurement and OptimizationStaff Augmentation
March 2, 2023

Don’t Leave Money on the Table

The current programmatic space is a closed box. The biddable media space has been ever evolving and is, at times, a murky place for brands. A programmatic supply chain study…
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Case StudiesMarTech and AdTech OptimizationModern Marketing Data Strategy
January 30, 2023

Enterprise Wide Data Migration

The Ask With imminent changes in industry data privacy regulations and tools, we were asked to partner with a leading real estate company in executing a company-wide migration of customer…
Case StudiesOperational Readiness
July 12, 2022

Change Management Promoting Adoption of a Suite of New Capabilities

Industry:  Digital Real Estate Platform Solution:  Operational Readiness The Ask Change is inevitable, with new technologies and team member updates it can cause a variety of disruptions to a brand’s…
Case StudiesMarTech and AdTech Optimization
June 1, 2022

Providing Personalized Communication to Members

The Ask Evaluate Email Service Providers (ESP) and SMS technologies currently leveraged across the enterprise to expose opportunities for optimization focused on: Functional capabilities Technical configuration Operating model design Workflow…
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