Insights

Trends

Abstract digital illustration of glowing blue data pathways converging into a central gateway, representing governed audience architecture and cross-channel data flow.

Trends

April 13, 2026

Designing for Scale: Where Audience Should Live in Your Media Taxonomy

Recently, I was asked to define an audience taxonomy. It seemed straightforward at first. Within minutes, it became clear the problem was not naming audiences. It was deciding what an…

Paige Halminiak | Analyst

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Abstract teal data pipelines converging at a central hub, representing AI workflows, control, and governance.

Trends

April 6, 2026

The AI QA Tax Is Changing How Teams Work

Entering the MarTech and consulting space without a directly related background meant a steep learning curve, but it was one I was genuinely excited to take on. On a project…

Naomi Spiro | Analyst

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Promotional graphic featuring a grayscale portrait of Darren Rankine on a teal blurred office background, with Transparent Partners branding and the text “Transparently Speaking with Darren Rankine, Chief Technology Officer.”

Transparently Speaking Trends

April 3, 2026

From Assistants to Agents: Why Transparent Partners Partnered with Kana to Accelerate AI-Ready Marketing Organizations

If you are a marketing leader today, AI is no longer a question of if. It is a question of how far. Most organizations have already taken the first step.…

Darren Rankine | Chief Technology Officer

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Abstract illustration of a glowing AI brain split between human-centered creative signals and machine-driven data systems.

Trends

April 1, 2026

The Second Audience

Why Marketing Now Operates Inside Two Minds Transparent Partners — Point of View The Problem Most organizations are solving the wrong AI challenge Today, the industry focuses on AI as…

Bryan Simkins | EVP of Technical Solutions

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Abstract technology illustration showing a glowing central chip or lens-like processor connected by illuminated circuit lines to several translucent cube-shaped modules. The image uses teal and blue tones with a soft futuristic glow, suggesting data flow, connectivity, and advanced digital infrastructure.

Trends

March 23, 2026

Winning in the Digital Auction Economy

Your Rate Is Not Your Rate Programmatic has been having a moment again, not because it’s new, but because the industry is finally saying out loud what many marketers have…

Lana Rainier | SVP Accounts

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Transparently Speaking Trends

March 17, 2026

Transparently Speaking: From AI Tools to AI Institutions

The Shift to Institutional AI AI is making individual marketers dramatically more productive. But across most enterprises, marketing organizations themselves are not becoming dramatically more effective. Presentations are drafted in…

Aaron Fetters, Managing Partner & CEO

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Case Studies

Case Studies MarTech & AdTech Strategy

April 11, 2023

Modernizing the Omni-Channel Approach

increase in number of companies investing in omni-channel experiencesY-O-Y growth of companies that invest in a strong omni-channel customer enrichment strategy "Transparent enabled the brands future state vision and streamlined…

Transparent Partners

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Case Studies Data Strategy & Governance MarTech & AdTech Strategy

January 30, 2023

Enterprise Wide Data Migration

The Ask With imminent changes in industry data privacy regulations and tools, we were asked to partner with a leading real estate company in executing a company-wide migration of customer…

Transparent Partners

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Case Studies Operating Models & Org Design

July 12, 2022

Change Management Promoting Adoption of a Suite of New Capabilities

Industry: Digital Real Estate Platform Solution: Operational Readiness The Ask Change is inevitable, with new technologies and team member updates it can cause a variety of disruptions to a brand’s…

Transparent Partners

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Podcasts & Webinars

Data Strategy & Governance Trends Webinars

April 11, 2023

Consumer Data Privacy Laws & Implications

Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…

Danny Mattis & Eric Zalewski

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Data Strategy & Governance MarTech & AdTech Strategy Podcast

March 9, 2023

How Clean Rooms Are Revolutionizing Data Marketing

Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…

Aaron Fetters, Managing Partner & CEO

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MarTech & AdTech Strategy Podcast

December 9, 2022

How to Solve Your Marketing Challenges with CDPs

Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…

Darren Rankine | Chief Technology Officer

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Insights

Trends

Designing for Scale: Where Audience Should Live in Your Media Taxonomy

The AI QA Tax Is Changing How Teams Work

From Assistants to Agents: Why Transparent Partners Partnered with Kana to Accelerate AI-Ready Marketing Organizations

The Second Audience

Winning in the Digital Auction Economy

Transparently Speaking: From AI Tools to AI Institutions

Case Studies

Modernizing the Omni-Channel Approach

Enterprise Wide Data Migration

Change Management Promoting Adoption of a Suite of New Capabilities

Podcasts & Webinars

Consumer Data Privacy Laws & Implications

How Clean Rooms Are Revolutionizing Data Marketing

How to Solve Your Marketing Challenges with CDPs

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