Insights

Trends

August 3, 2026

In the Age of Agentic AI, Marketing Fundamentals Become the Competitive Advantage

There is a pattern that continues to play out across industries, budget cycles, and technology generations. The board demands adoption of technology, leadership teams make significant investments, and then things…

Ben Eisenkramer | Director

Love0

Content Types Trends

August 3, 2026

The Operating Model Behind Agentic Marketing That Actually Works

AI agents can act. The question is whether your organization is ready for them to. Most agentic marketing pilots do not fail in the demo. They fail later, when the…

Ashley Rousselle | Principal

Love0

Illustration of a cracked foundation with an inspection tag representing hidden data quality issues that undermine enterprise AI performance.

Trends

July 14, 2026

Your AI Has a Data Problem – 5 Places to Look First

Poor data foundations do not just limit AI performance. They quietly shape, distort, and amplify the decisions AI makes. Many AI pilots do not fail because of technology alone. They…

Hannah Ventola Kessler | Principal

Love0

Content Types Trends

July 6, 2026

The Rise of the Forward Deployed Engineer

Right now, the most talked about role in AI isn't a researcher, or a project manager, or a technical developer. It's a Forward Deployed Engineer. And depending on who you…

Lauren McCune | Sr. Analyst

Love0

Content Types Transparently Speaking Trends

July 2, 2026

The Software Moat Is Shrinking. Here’s What Replaces It.

AI is making products faster to build and easier to copy. The moat is everything around the product. A few years ago, turning a software idea into a working product…

Bryan Simkins | EVP of Technical Solutions

Love0

Magnifying glass over blurred words like “enablement” and “automation,” representing the need to clarify business language before applying AI.

Content Types Trends

June 17, 2026

From Buzzwords to Better AI: Why Clarity Fuels Smarter Outcomes

AI is everywhere: in strategy decks, leadership meetings, and project plans. But AI language clarity often determines how well it actually works. Words like "agility," "enablement," and "automation" sound powerful,…

Paige Halminiak | Analyst

Love0

View All

Case Studies

AI activation concept shown as a glowing AI network hub connected to marketing and analytics icons in a beverage production setting.

Case Studies

June 11, 2026

From AI Ambition to AI Activation

Client A Leading Global Beverage Brand Engagement Mar 2025 – Aug 2025 Solution Area AI Opportunity & Readiness Service AI Readiness Assessment 3 mo From exploratory discussions to execution-ready roadmap…

Transparent Partners

Love0

Case Studies

June 8, 2026

20X Growth in Consumer Golden Records

Client A Leading Global Beverage Brand Engagement Jan 2023 – Present Solution Area Data Strategy & Governance Service First-Party Data Strategy 20X Increase in Golden Records collected within the first…

Transparent Partners

Love0

Cinematic 3D illustration of data flowing through a portal into a cloud platform, representing a platform migration.

Case Studies

June 3, 2026

Global Platform Migration Without Delay

Client A Leading Global Food & Beverage Brand Engagement Jan 2025 – Jun 2025 Solution Area Martech & Adtech Delivery Service Configuration & Implementation 6 mo From standing start to…

Transparent Partners

Love0

View All

Podcasts & Webinars

Data Strategy & Governance Trends Webinars

April 11, 2023

Consumer Data Privacy Laws & Implications

Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…

Danny Mattis & Eric Zalewski

Love0

Data Strategy & Governance MarTech & AdTech Strategy Podcast

March 9, 2023

How Clean Rooms Are Revolutionizing Data Marketing

Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…

Aaron Fetters, Managing Partner & CEO

Love0

MarTech & AdTech Strategy Podcast

December 9, 2022

How to Solve Your Marketing Challenges with CDPs

Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…

Darren Rankine | Chief Technology Officer

Love0

View All

Insights

Trends

In the Age of Agentic AI, Marketing Fundamentals Become the Competitive Advantage

The Operating Model Behind Agentic Marketing That Actually Works

Your AI Has a Data Problem – 5 Places to Look First

The Rise of the Forward Deployed Engineer

The Software Moat Is Shrinking. Here’s What Replaces It.

From Buzzwords to Better AI: Why Clarity Fuels Smarter Outcomes

Case Studies

From AI Ambition to AI Activation

20X Growth in Consumer Golden Records

Global Platform Migration Without Delay

Podcasts & Webinars

Consumer Data Privacy Laws & Implications

How Clean Rooms Are Revolutionizing Data Marketing

How to Solve Your Marketing Challenges with CDPs

Subscribe to the Newsletter

Ready to Take Control?

Quick Links

Our Work

Contact

Chicago HQ