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Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when it comes to maximizing data collaboration opportunities while maintaining compliance with consumer privacy expectations and regulations. Are Data Clean Rooms the solution to the problem, and are we even sure what the problem is?

In this episode of Data Unlocked with Jason Davis, Transparent Partners CEO & Managing Partner, Aaron Fetters reflects back on the origins of data clean rooms and explores some of the use cases brands hope they enable. Touching on the value of log-level data files and throwing in a reference to Moneyball, he discusses how clean rooms can enable a new era of marketing planning, activation and analysis.

If you’re a retailer or travel and hospitality brand… you absolutely have to double and triple down on the technology, strategy, and capabilities that you have in-house to collect, curate, and activate your [first party] data.

Aaron Fetters, Managing Partner, CEO