increase in number of companies investing in omni-channel experiences
Y-O-Y growth of companies that invest in a strong omni-channel customer enrichment strategy
“Transparent enabled the brands future state vision and streamlined their omnichannel approach so that the brand could utilize their data to provide customized and precise customer messaging through all their available platforms”
01 THE ASK
Many companies face challenges in delivering enriched customer experiences across brick-and-mortar, online, and B2B channels due to operational and marketing technology system challenges. According to SuperOffice, companies with a strong omni-channel customer enrichment strategy experience a 10% Y-O-Y growth, so it is no surprise that the number of companies investing in omni-channel experiences has increased by 60%.
A leading retail client who was struggling to leverage their data to deliver personalized customer communications across all of their channels sought out Transparent’s help to modernize their omnichannel approach and improve their customer experience.
The number of companies investing in omni-channel experiences has increased by 60%
02 THE APPROACH
We partnered with the brand to conduct a Capabilities Assessment to identify and address the root causes of their operational and marketing technology challenges, which allowed them a fresh start to achieve their business goals.
Transparent established project alignment and a future state vision by:
Dissecting user stories into distinct capabilities that addressed platform, people, and process requirements to support delivery
Developing a comprehensive understanding of their future requirements through stakeholder engagement
Future State Roadmap
Determining a roadmap for the implementation of new capabilities to address identified gaps and optimize workflows for more robust data access, connectivity, utilization, and systems configuration
03 THE OUTCOME
Transparent enabled the brands future state vision and streamlined their omnichannel approach so that the brand could utilize their data to provide customized and precise customer messaging through all their available platforms
04 THE TRANSPARENT DIFFERENCE
Through partnering with Transparent Partners, a brand with siloed lines of business was able to gain full alignment across their organization. We ensured ample communication across all lines of business to gain alignment. Through this alignment a three-year vision of long-term investment was born to establish innovation and acceleration of their marketing.