Modernizing the Omni-Channel Approach

Many companies face challenges in delivering enriched customer experiences across brick-and-mortar, online, and B2B channels due to operational and marketing technology system challenges. According to SuperOffice, companies with a strong omni-channel customer enrichment strategy experience a 10% Y-O-Y growth, so it is no surprise that the number of companies investing in omni-channel experiences has increased by 60%.

A leading retail client who was struggling to leverage their data to deliver personalized customer communications across all of their channels sought out Transparent’s help to modernize their omnichannel approach and improve their customer experience.

We partnered with the brand to conduct a Capabilities Assessment to identify and address the root causes of their operational and marketing technology challenges, which allowed them a fresh start to achieve their business goals.

Transparent established project alignment and a future state vision by:

Transparent enabled the brands future state vision and streamlined their omnichannel approach so that the brand could utilize their data to provide customized and precise customer messaging through all their available platforms

Through partnering with Transparent Partners, a brand with siloed lines of business was able to gain full alignment across their organization. We ensured ample communication across all lines of business to gain alignment. Through this alignment a three-year vision of long-term investment was born to establish innovation and acceleration of their marketing.