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Modern Marketing Data Strategy

Maximize the potential of your marketing data.

We apply cutting edge strategic practices in data management, privacy, identity and audience creation to enable data-driven marketing experiences that generate value for your customers and your brand.

We Can Help You

Harness the Value of Your Customer Data

Personalize Your Communications

Access Reliable Data

Protect Your Consumer’s Privacy

Check Out These Case Studies and Thought Leadership About Modern Marketing Data Strategy

BlogMarTech and AdTech OptimizationModern Marketing Data Strategy
October 9, 2023

Start Small, Win Big: The Power of Business Glossaries

Picture this.  You are in a business meeting meant to discuss the future of your organization's marketing strategy.  However, about halfway through, the conversation gets derailed over confusion around the…
Modern Marketing Data StrategyWhite Paper
July 26, 2023

Why Data Privacy Matters for Marketers

Data privacy and risk management are two inextricably linked concepts. Organizations’ intent on increasing data collection and dissemination to build data-driven practices, along with the emergence of Generative AI, pose…
BlogModern Marketing Data Strategy
June 29, 2023

What is a Data Strategy, and Why Do You Need One?

Navigating the Data Landscape with a Sound Data Strategy Data has become a crucial asset for brands and organizations in today's digitized marketplace. It enables them to stay connected to…
What They’re Saying

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

ransparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.


As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. I have appreciated their ability to dive in, create structure and help ensure the timely delivery of progress updates. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.