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MarTech and AdTech Optimization

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Check Out These Case Studies and Thought Leadership About MarTech and AdTech Optimization

BlogMarTech and AdTech Optimization
September 29, 2023

Behind the Scenes of CDP Success: Going Beyond the Tech

Vendors frequently claim that Customer Data Platforms (CDPs) are revolutionary game-changers for marketing. On paper, CDPs promise a unified, omni-channel view of the customer and the power to seamlessly deliver…
BlogMarTech and AdTech Optimization
September 5, 2023

Transparently Speaking with Darren Rankine

What is the new trendy acronym, DCR, and how can it help you? In the Marketing technology (Martech) space, we love our acronyms. We create new ones every few years,…
BlogMarTech and AdTech Optimization
August 31, 2023

Sunsetting Google Optimize: Navigating the Shadows of Change

Personalization. It is one of the needs most frequently communicated by Transparent Clients.  However, it can have many different meanings.  Some think of it as personalized messages, whereas others think…
What They’re Saying

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

ransparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.


As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. I have appreciated their ability to dive in, create structure and help ensure the timely delivery of progress updates. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.