What We Do

Transparent Partners connects strategy to execution across data, technology, process, and people. We begin by listening closely to understand your unique business needs and challenges, then translate what we learn into clear priorities, practical solutions, and an actionable path forward.

Four Layers. One Connected Marketing Engine.

01

People Layer

Aligning teams, capabilities, and change management to help organizations adopt new operating models and unlock transformation at scale.

  • Hybrid human + AI operating models
  • Organizational design & enablement
  • Executive stakeholder alignment
  • Capability development & change management
02

Workflow Layer

Designing and optimizing the workflows that power modern marketing operations. From planning and content creation to activation, measurement, and decision-making.

  • Marketing operating model transformation
  • Workflow orchestration & automation
  • Cross-functional process design
  • AI-enabled ways of working
03

Technology Layer

Evaluating, integrating, and operationalizing the marketing and AI technologies that enable scalable growth and connected customer experiences.

  • Martech & adtech strategy
  • Platform evaluation & implementation
  • AI agent & workflow enablement
  • Ecosystem integration & optimization
04

Data Layer

Creating the trusted data foundation required to power intelligent marketing, personalization, measurement, and AI-driven decisioning.

  • Data strategy & governance
  • Audience, identity & measurement frameworks
  • Marketing data architecture & integration
  • Real-time insights & analytics enablement
Four connected layers of the modern marketing engine People, workflow, technology, and data layers are connected through a central artificial intelligence axis. Each layer is interactive. Data Layer Technology Layer Workflow Layer People Layer

We needed more than just strategy. We needed operators, partners who could put our strategy to work and get it done. We got that with Transparent.

KellanovaNicole Vinson

Working with Transparent Partners was different than working with most consultants.
They didn’t just tell us what to do, they worked with us to get the work done.
In short, they made me and my entire team smarter and more effective marketers.
The Transparent team not only helped me develop a digital first operating model, but helped re-organize my team based on a new model, built job descriptions and even offered assistance in recruiting top talent.
They are professionals who understand our challenges and work side by side with me and my leaders to achieve our goals.
Transparent doesn’t just know technology, they know the skill sets, processes and change management needed.

Elevance HealthErica Hissong

Transparent Partners have been a vital contributor to Heineken USA developing BIC consumer experiences and world-class digital transformation. TP have helped Heineken accomplish this by being both industry experts in marketing transformation/ technology and having an unmatched ability to understand our unique business needs and processes, operating as an extension of our team.

HeinekenRuss Morretti

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

Phenomenal job! I have been continually impressed by your breadth of knowledge – you have been such great partners.

KellanovaLauren Dubnow

Transparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.

Director of Product ManagementCustomer & Analytical Data

As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.

Director of Privacy Compliance

For teams and companies that need help to solve a dense and nuanced problem, Transparent Partners is the total package. They will help you identify and unpack complex pain points, design scalable solutions AND help you deliver MVPs. Transparent Partners played a critical role in kicking off a key initiative for our company. Their organization, operational rigor, and seasoned experience enabled us to design, plan and execute end to end requirements delivery and technical solutioning starting from square one. With their help, we completed a high quality discovery across the entire company in a short amount of time, they condense a hundreds of use cases into a handful of key requirements and then designed a technical solution that was delivered and ultimately accepted by our product and engineering teams. They also played a key role in kicking off the execution of this solution. Without their help in this step, we would not have been able to deliver an MVP product to our stakeholders on time.

Product ManagerCustomer Data

Thanks to all of you. I am really happy with this outcome and am even more confident than ever that we chose the perfect partner for this project.

Discover The Palm BeachesBryan Glynn

Featured Case Studies

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Case Studies

From AI Ambition to AI Activation

Client A Leading Global Beverage Brand Engagement Mar 2025 – Aug 2025 Solution Area AI…
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Case Studies

20X Growth in Consumer Golden Records

Client A Leading Global Beverage Brand Engagement Jan 2023 – Present Solution Area Data Strategy…
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Global Platform Migration Without Delay

Client A Leading Global Food & Beverage Brand Engagement Jan 2025 – Jun 2025 Solution…
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Case Studies

Building a Customer Data Foundation

Client A Leading QSR Brand Engagement May 2025 – Dec 2025 Solution Area Martech &…
Transparent Partners
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