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Marketing Measurement and Optimization

Demonstrate the value of your marketing efforts and realize incremental return on your media spend.

We focus on the metrics that matter and enable analytics capabilities that drive actionable insights and decisioning to maximize your business outcomes.

We Can Help You

Demonstrate Marketing ROI

Enable Cross-Channel Measurement and Decisioning

Take Action On Your Insights

Optimize Your Media Spend

Check Out These Case Studies and Thought Leadership About Marketing Measurement and Optimization

BlogMarketing Measurement and Optimization
July 31, 2023

Programmatic: the Good, the Bad, and the Transparent

Programmatic has been the dominant form of buying and placing digital advertising since the 2000s. Its impact on the industry is undeniable. Yet despite its popularity, concerns over fraud, efficacy,…
BlogMarketing Measurement and Optimization
June 30, 2023

Retail Media Networks: The Next Advertising Frontier

Retail Media Networks… ever heard of it?  Retail Media Networks, or "RMNs", are all anyone can talk about these days, and for good reason.   They are being referred to as…
BlogMarketing Measurement and Optimization
May 31, 2023

The Power of Supply Path Optimization

Navigating the Programmatic Acronym Jungle DSP, SSP, ROI … Oh my!  Do you ever feel like you’re drowning in acronyms? The marketing and programmatic space is chock-full of acronyms, but…
What They’re Saying

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

ransparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.


As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. I have appreciated their ability to dive in, create structure and help ensure the timely delivery of progress updates. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.