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Data Monetization

Create new revenue streams by unlocking the possibilities of your own digital assets.

We help you think bigger and bolder about your modern marketing potential by applying product development and merchandising practices to owned data assets and digital properties to transform your current state business model.

We Can Help You

Turn Your Data Into An Asset

Address New Marketing Challenges

Increase Return On Your Investments

Create New Revenue Streams

Check Out These Case Studies and Thought Leadership About Data Monetization

BlogData Monetization
April 11, 2023

8 Factors When Considering Data Monetization

Eight Factors to Consider When Deciding to Monetize Your Company’s Data" explores the idea of monetizing existing data and all considerations when deciding to develop the new revenue stream. Gartner…
BlogData MonetizationMarketing Measurement and OptimizationMarTech and AdTech OptimizationModern Marketing Data Strategy
January 13, 2023

Building Relationships Between Marketing and Finance

Marketing departments drive the most impact by partnering closely with Finance. Gartner reports,"With marketing budgets taking up to 9.5% of company revenue in 2022, it is important to gain alignment…
BlogData MonetizationMarketing Measurement and OptimizationMarTech and AdTech OptimizationModern Marketing Data StrategyOperational ReadinessStaff Augmentation
December 15, 2022

Achieving Success Through Digital Transformation | A View Through The Clouds

In case you thought the world couldn’t move faster, we just witnessed 10 years of digital acceleration in 10 months which has advanced some businesses and resulted in the demise…
What They’re Saying

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

ransparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.


As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. I have appreciated their ability to dive in, create structure and help ensure the timely delivery of progress updates. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.