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Data Monetization

Create new revenue streams by unlocking the possibilities of your own digital assets.

We help you think bigger and bolder about your modern marketing potential by applying product development and merchandising practices to owned data assets and digital properties to transform your current state business model.

We Can Help You

Turn Your Data Into An Asset

Address New Marketing Challenges

Increase Return On Your Investments

Create New Revenue Streams

Check Out These Case Studies and Thought Leadership About Data Monetization

BlogData Monetization
October 5, 2023

Navigating the Retail Media Network Landscape: Benefits and Challenges for Retailers

In today's digitally driven marketplace, retailers are constantly searching for ways to capitalize on their position within the landscape. Retail Media Networks (RMNs) have emerged as an innovative solution, providing…
BlogContent TypesData Monetization
August 8, 2023

Unlocking the Power of Retail Media Networks and Data Collaboration

In today’s dynamic landscape of digital advertising and e-commerce, companies are constantly seeking innovative strategies that leverage technological advancements to stay ahead of the curve. Two concepts that have gained…
BlogData Monetization
July 27, 2023

Key Trends for RMN Growth

You probably can’t help but notice that the retail landscape is in the midst of a transformative shift. Traditional retail models have evolved into dynamic ecosystems that seamlessly blend offline…
What They’re Saying

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

ransparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.


As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. I have appreciated their ability to dive in, create structure and help ensure the timely delivery of progress updates. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.