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Martech and Adtech Optimization

Vendor Evaluation and Selection

Why It Matters

There are over 10,000 adtech and martech vendors out there competing for your attention, time and budget.

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What We Offer

We keep a pulse on the constantly evolving landscape, cut through the noise, and take an unbiased, third-party approach to pinpointing the right vendors that truly meet the needs of your business. Our proven evaluation methodology and scoring toolkit saves you time and headspace, and builds confidence in your big investment decisions.

Vendor Evaluation and Selection Deliverables

Business and Functional Requirements

Vendor Evaluation Scorecard and Analysis

Cost-Benefit Analysis and Business Case