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Martech and Adtech Optimization

Capabilities Assessment

Why It Matters

New tools are only one piece of the puzzle to enabling your modern marketing technology infrastructure. Accounting for the strategy, processes and people required to unlock capabilities aligned to business need has a higher success rate in generating return on your technology investments.

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What We Offer

We take a capabilities-led approach to determine the requirements needed to operationalize and optimize your workflows for enabling modern marketing campaigns and personalized customer experiences. By focusing on the capabilities that are guaranteed to generate measurable business outcomes, you can feel confident that your money will be spent on licensing tools, standing up integrations, and developing process automations that truly contribute to the growth of your business in an impactful way.

Capabilities Assessment Deliverables

User Story Curation and Prioritization

Capabilities Gap Analysis

Capabilities Enablement Roadmap