Josh works with organizations to set a data strategy that aligns the set of technologies and analytic approaches to answer questions, solve problems, and drive business outcomes. He spent 9 years working with brands while at Publicis, WPP, Nielsen, and IRI to drive strategic learning, determine the success of marketing investments, and enable optimization. His expertise includes designing and implementing marketing technology data infrastructure to enable precision activation, unified attribution, and insight into the consumer journey. He also spent over 8 years at Deloitte consulting clients on capturing the value of organizational data with an emphasis on the assessment and control of fraud and other risks.
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