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Modern Marketing Data Strategy

Data Governance Program Development

Why It Matters

Modern marketers need direct access to reliable data and insights. Without true ownership and effective management of your organization’s data assets, you are bound to face issues around data integrity and accessibility to information you need at the right frequency.

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What We Offer

We can help you obtain direct access to reliable data needed to make timely, data-driven decisions. We do this by determining business requirements and developing systematic processes for data management around those needs. We define roles and responsibilities for data producers and consumers across business functions and implement data quality standards so you can feel confident in using it to drive meaningful engagement with your customers.

Data Governance Program Development Deliverables

Data Catalog Evaluation and Implementation

Governance Operating Model and Process Design

Roadmap Design and Operationalization