Across enterprise marketing organizations, a familiar pattern is emerging. AI pilots are underway. Teams are experimenting with content generation, predictive scoring, and workflow automation. Leadership presentations reflect optimism. In many…

AI is having a moment in marketing. Actually, it’s having several moments — in our content studios, in our media buying platforms, in our analytics dashboards, and increasingly in our…

Last week, working at home by myself, I did something that was clearly irrational—I yelled at ChatGPT. We’re talking a full-on, completely exasperated, “OH FOR <insert your favorite phrase here>!!!”.…

AI Is Causing Us to Evaluate Our Marketing Tech Stacks The marketing tech stack has long been the marketer’s information and decisioning hub. The cycle is familiar: when a new…

Why Using AI Is Not the Same as Being AI Ready Ask most marketing organizations whether they are using AI and the answer is an enthusiastic yes. Walk into their…