The Second Audience
Why Marketing Now Operates Inside Two Minds Transparent Partners — Point of View The Problem Most organizations are solving the wrong AI challenge Today, the industry focuses on AI as…
Trends
Winning in the Digital Auction Economy
Winning in the Digital Auction Economy
Your Rate Is Not Your Rate Programmatic has been having a moment again, not because it’s new, but because the industry is finally saying out loud what many marketers have…
Transparently Speaking: From AI Tools to AI Institutions
Transparently Speaking: From AI Tools to AI Institutions
The Shift to Institutional AI AI is making individual marketers dramatically more productive. But across most enterprises, marketing organizations themselves are not becoming dramatically more effective. Presentations are drafted in…
The AI Readiness Gap: What CMOs Think They’re Ready For vs. Reality
The AI Readiness Gap: What CMOs Think They’re Ready For vs. Reality
Across enterprise marketing organizations, a familiar pattern is emerging. AI pilots are underway. Teams are experimenting with content generation, predictive scoring, and workflow automation. Leadership presentations reflect optimism. In many…
The Hidden Risks of AI in Marketing — And How to Mitigate Them Early
The Hidden Risks of AI in Marketing — And How to Mitigate Them Early
AI is having a moment in marketing. Actually, it’s having several moments — in our content studios, in our media buying platforms, in our analytics dashboards, and increasingly in our…
Making AI Useful Takes Context
Making AI Useful Takes Context
Last week, working at home by myself, I did something that was clearly irrational—I yelled at ChatGPT. We’re talking a full-on, completely exasperated, “OH FOR <insert your favorite phrase here>!!!”.…
Case Studies
Modernizing the Omni-Channel Approach
Modernizing the Omni-Channel Approach
increase in number of companies investing in omni-channel experiencesY-O-Y growth of companies that invest in a strong omni-channel customer enrichment strategy "Transparent enabled the brands future state vision and streamlined…
Enterprise Wide Data Migration
Enterprise Wide Data Migration
The Ask With imminent changes in industry data privacy regulations and tools, we were asked to partner with a leading real estate company in executing a company-wide migration of customer…
Change Management Promoting Adoption of a Suite of New Capabilities
Change Management Promoting Adoption of a Suite of New Capabilities
Industry: Digital Real Estate Platform Solution: Operational Readiness The Ask Change is inevitable, with new technologies and team member updates it can cause a variety of disruptions to a brand’s…
Podcasts & Webinars
Consumer Data Privacy Laws & Implications
Consumer Data Privacy Laws & Implications
Are you concerned about data privacy laws and how they impact your organization? Watch the following webinar, where our team discusses recently instituted consumer data privacy laws and their implications.…
How Clean Rooms Are Revolutionizing Data Marketing
How Clean Rooms Are Revolutionizing Data Marketing
Data clean rooms are one of the most talked about emerging technologies in the marketing space today. But what are they? Really? Brands want and need to be proactive when…
How to Solve Your Marketing Challenges with CDPs
How to Solve Your Marketing Challenges with CDPs
Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the latest episode of “Data Unlocked” to discuss the complexities and challenges in the MarTech…
