of marketers consider data their organization’s most underutilized asset
Transparent worked to successfully implement a CDP, and assist in unifying their data across multiple sources and activation platforms so that the brand could engage the customer as they interact with the products and app touchpoints.
01 THE ASK
Data is pivotal for marketers to truly understand their consumer and drive a strong user experience. However, 87% of marketers consider data their organization’s most underutilized asset, according to Maryville University. A key reason for this underutilization is fragmented data across multiple technology platforms causing an inability to engage with consumers in a relevant and timely manner.
One of the leading companies in access hardware and cloud-driven solutions for garages, homes, communities, businesses and storage facilities was seeking to better utilize their data. They were looking to create unified consumer profiles, eliminate data silos, improve personalization, increase efficiency and increase data privacy and compliance, which lead them to the decision to implement a Customer Data Platform (CDP).
We worked to successfully implement a CDP, assisting in unifying their data across multiple sources and activation platforms so that they could engage the customer as they interact with the products and app touchpoints.
02 THE APPROACH
We worked as an extension of their team at an accelerated pace to integrate, configure, test and activate against a set of prioritized use cases. In addition to hands on technical support, the team:
Developed a strategy to enable the long term, efficient scaling of new customer experience use cases
Connected Marketing goals into technical requirements through a set of scalable use cases
Developed operating model surrounding people and process, leveraging new technology and customer data
Dedicated program management to coordinate workflow, facilitate progress, mitigate risk and escalate communication
03 THE OUTCOME
After the implementation of the Customer Data Platform the team is now able to:
04 THE TRANSPARENT DIFFERENCE
Through partnering with Transparent Partners, the brand was able to reduce the time needed for implementation in half, resulting in an efficient and organized CDP implementation.