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Professional Services

Execution that scales with intelligence.

Professional Services at Transparent is built for brands that need to accelerate outcomes without compromising quality. Every engagement integrates experienced talent and AI enabled capabilities to deliver smarter, faster execution.

We don’t just provide capacity. We reimagine how work gets done automating the repetitive, optimizing the complex, and embedding intelligence into every process.

From campaign delivery to platform management, data activation, and performance enablement, our teams operate as true extensions of yours. We bring structure, speed, and accountability to the moments that matter.

No fluff. No friction. Just results.

Our Services

Measurement & Analytics

Embedded analysts and specialists who design scalable measurement infrastructure, strengthen taxonomy and governance, and apply automation and AI to deliver sharper insights, faster.

Why It Matters?

Weak taxonomy, manual dashboards, and fragmented reporting undermine trust in data and slow decision-making. Without strong governance, measurement breaks and slows marketing impacts.

Why Transparent?

We embed analysts and metadata specialists directly into your teams, increasing capacity, pairing execution expertise with AI powered tools. Our hybrid model builds scalable frameworks that improve data integrity and accelerate insights.

Audience Strategy & Ad Operations

Embedded specialists who design compliant audience strategies, manage segmentation and deployment, and apply automation and intelligence to improve targeting precision and media performance.

Why It Matters?

First party strategies often stall at execution due to segmentation complexity, fragmented platforms, and evolving privacy requirements. As identity and AI reshape targeting, precision audience management has become both a challenge and a competitive advantage.

Why Transparent?

We embed audience strategists and ad operations experts into client teams to streamline segmentation, deployment, and targeting. Our augmentation model connects strategy with execution to deliver compliant, scalable, and performance driven activation.

Marketing Operations & Staff Augmentation

Embedded specialists and workflow leads who configure, integrate, and manage marketing platforms to streamline execution, enable automation, and prepare infrastructure for AI enabled scale.

Why It Matters?

As personalization, automation, and AI become standard, underperforming MarTech stacks and manual workflows hold teams back and waste spend. Without stable, integrated systems and structured operations, QA breaks down, launches are delayed, and performance suffers.

Why Transparent?

We embed platform specialists and campaign operators into client teams to stabilize stacks, connect workflows, and activate AI enabled processes. Our augmentation model removes friction, accelerates speed to market, and ensures campaigns are delivered with accuracy and agility.

Relevant Testimonials

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

Transparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.

Anonymous

As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. I have appreciated their ability to dive in, create structure and help ensure the timely delivery of progress updates. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.

Anonymous

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