Michael is a marketing analytics professional with 12+ years of experience in measurement strategy, digital marketing analytics, media forecasting, multi-touch attribution (MTA), and experimental design. His experience and expertise are centered around helping businesses understand, and action on, the levers that drive incremental business performance through measurement frameworks focused on experimental design and data-driven analysis. Prior to Transparent, Michael spent 2 years with Measured, Inc. helping businesses evolve their measurement strategy through incrementality-based decisioning driven from a strong data foundation, in-market experimentation, and other data science techniques. Previously he spent 9 years in senior leadership roles across MTA, Measurement Strategy, and Forecasting at iProspect.
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