More Innovation.
Less Complication.

We are an independent marketing technology and data consultancy.

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What We Do


We help brands navigate the complex marketing technology landscape by aligning Platforms, Process and People. Some of our offerings include, but are not limited to:
  • Digital Media Assessment, Gap Analysis, and Roadmap
  • Martech & Data Infrastructure Design
  • Martech Strategy, Evaluation & Selection, Operationalization
  • Audience & Data Sourcing Strategy
  • Data Monetization Models
  • Client & Agency Operating Models

Understand
Assess Current State
Define Desired Results

Transform
Define Business Requirements
Align Platforms, Process and People for better outcomes

Enhance
Annual health checks for continuous improvement
Martech ecosystems: Environment assessment and recommendation to be future friendly
Digital Media Assessment

Assessed a leading telecom network’s  digital activation tactics, inventory strategy, and buying process. Assessment identified opportunities to increase existing media budget’s impact up to $14.8MM, accounting for approximately 46% of 2017 digital media budget.

Systems & Platform Enhancement

Partnered with a global CPG client to connect systems and data points for a 360-degree view of customers across paid and owned channels, to ensure targeting and messaging synchronization. Client recognized $3MM+ savings in systems migration and improved operational execution.

Organizational Infrastructure & Operating Model

Worked with a top industry global hospitality client to evaluate the ideal programmatic buy-side platform and operating model. Designed an enhanced operating model to influence internal and agency process; resulted in 20%+ in cost efficiencies for programmatic activity.

Mobile App Data Connectivity & KPI Evolution

Managed and connected various platforms and data sets to evolve media KPI to be based off of unique app events and user value. Once evolved KPIs were implemented and optimized against, Monthly Active Users month over month growth rose to 42%+, compared to 9% the previous month focusing on purely Cost Per Install.

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Our Clients

Fortune
100

Category Leading Global Brands

  • Alcohol
  • Communications
  • CPG
  • Financial Services
  • Food & Beverage
  • Home Appliances
  • Hospitality & Travel
  • Luxury
  • Retail

How We Add Value

Unbiased Guidance


A neutral perspective on Martech & data needs
A custom Martech solution against your business needs

Direct Access


Process and terms to ensure data ownership and access
Build relationships with Martech providers

Greater Control


Control of your data
Centralized data sources to make informed decisions

Our Principles

Ownership
We believe marketers should have direct access to their data and suppliers.

Automation
We believe in technology and it’s ability to improve performance and decrease waste.

Flexibility
We enable marketers to test new models without being locked into relationships.

Neutrality
We do not accept incentives from providers or agencies.

Expertise
We invest in individuals with a deep understanding of the marketplace and available technologies.

Our Team


Brandon Starkoff
CEO, Managing Partner

Brandon specializes in helping brands unlock greater customer value by connecting their technology, data and processes. He spent 16 years at Publicis’ Starcom MediaVest Group where he lead integrated media planning and buying for major global brands such as Sun Microsystems, BlackBerry and Sprint. He was also a key leader in the Agency’s transformation towards advanced digital and mobile activation, including early testing in addressable platforms. Most recently he was VP Head of Industry at xAd, an industry leading mobile location platform where he integrated one-to-one real-time audience insights into mobile targeting to deliver positive ROI for large scale Brands.

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Darren Rankine
Partner, Accounts

Darren helps companies navigate the complex data and technology landscape to engage with their customers. Over the past 5 years, Darren has helped large corporations drive 1:1 Marketing and personalize Customer Engagements by combing data, technology and marketing strategies. For many years he held IT leadership positions in Data Warehousing and Business Intelligence. He architected and lead the McDonald's Global Business Intelligence platform and then went on to lead CRM and Loyalty globally for McDonald's Digital. Darren then became VP of Client Services at Plexure, a New Zealand based Customer Data Platform (CDP). There he helped their clients transform how they engaged with customers leveraging the Plexure platform.

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Kelly Schneider
Sr. Director, Accounts

Kelly is a first-to-market, programmatic creator with 15+ years of experience across media strategy, consumer data enablement, and ad tech product design. Kelly has addressed complex business needs for some of the world’s most prestigious Fortune 500 brands such as AT&T, General Motors, Ford, Hewlett Packard, Microsoft, American Express, Hilton, State Farm, and Pepsi, just to name a few. Kelly most recently joins Transparent from Sonobi, an addressable audience DSP & SSP platform, in which she was tasked with globally leading Product Marketing, Commercialization, and Revenue Strategy across both demand and supply partners. Prior to Sonobi, Kelly spent several years working as a media planner, trader, analyst, and data SME across several WPP, Omnicom, Publicis, and IPG’s agencies and their brands.

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Lindsey Daly
Sr. Director, Accounts

Lindsey is an accomplished marketing professional with over fourteen years of experience developing and implementing integrated campaigns for global brands including Foot Locker Inc., Norwegian Cruise Lines and AT&T. She is a creative and strategic thinker well versed in both traditional and digital media practices. Most recently, Lindsey was an Account Director at Conversant, a leader in personalized 1:1 digital marketing, where in addition to managing over $40MM in billings, she also contributed to the development of new data-driven product solutions.

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Matt Reder
Sr. Director, Accounts

Matt has vast experience in leading communications planning, media strategy, and holistic activation for top brands such as Spotify, ESPN and Hallmark. He has pushed marketers to reimage optimal ways of using data and technology to drive media effectiveness including onboarding various MarTech systems as well as overseeing multi-touch attribution solutions. Matt specializes in mobile and has educated both agency and brand teams on advancing capabilities throughout his career.

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Michael Sims
Sr. Director, Technology

Michael is an industry-leading technologist with experience across data center management, database administration, industrial engineering, and IT infrastructure and security. He has spent his career leading global accounts in technology infrastructure discussions and platform selection, deployment, and execution. At Publicis’s VivaKi COE for digital media, Michael performed deep dives into ad tech, fraud detection, content and audience verification, and programmatic technologies. He has worked with clients including Microsoft, P&G, Disney, Twitter, and Samsung, among others.

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Our Board


Andrew Swinand
Eric Langshur

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