More Innovation.
Less Complication.

We are an independent marketing technology and data consultancy.

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What We Do


We help brands navigate the complex marketing technology landscape by aligning Platforms, Process and People. Some of our offerings include, but are not limited to:
  • Digital Media Assessment, Gap Analysis, and Roadmap
  • Martech & Data Infrastructure Design
  • Martech Strategy, Evaluation & Selection, Operationalization
  • Audience & Data Sourcing Strategy
  • Data Monetization Models
  • Client & Agency Operating Models

Understand
Assess Current State
Define Desired Results

Transform
Define Business Requirements
Align Platforms, Process and People for better outcomes

Enhance
Annual health checks for continuous improvement
Martech ecosystems: Environment assessment and recommendation to be future friendly
Digital Media Assessment

Assessed a leading telecom network’s  digital activation tactics, inventory strategy, and buying process. Assessment identified opportunities to increase existing media budget’s impact up to $14.8MM, accounting for approximately 46% of 2017 digital media budget.

Systems & Platform Enhancement

Partnered with a global CPG client to connect systems and data points for a 360-degree view of customers across paid and owned channels, to ensure targeting and messaging synchronization. Client recognized $3MM+ savings in systems migration and improved operational execution.

Organizational Infrastructure & Operating Model

Worked with a top industry global hospitality client to evaluate the ideal programmatic buy-side platform and operating model. Designed an enhanced operating model to influence internal and agency process; resulted in 20%+ in cost efficiencies for programmatic activity.

Mobile App Data Connectivity & KPI Evolution

Managed and connected various platforms and data sets to evolve media KPI to be based off of unique app events and user value. Once evolved KPIs were implemented and optimized against, Monthly Active Users month over month growth rose to 42%+, compared to 9% the previous month focusing on purely Cost Per Install.

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Our Clients

Fortune
100

Category Leading Global Brands

  • Spirits
  • Communications
  • CPG
  • Financial Services
  • Food & Beverage
  • Home Appliances
  • Hospitality & Travel
  • Luxury
  • Retail

How We Add Value

Unbiased Guidance


A neutral perspective on Martech & data needs
A custom Martech solution against your business needs

Direct Access


Process and terms to ensure data ownership and access
Build relationships with Martech providers

Greater Control


Control of your data
Centralized data sources to make informed decisions

Our Principles

Ownership
We believe marketers should have direct access to their data and suppliers.

Automation
We believe in technology and it’s ability to improve performance and decrease waste.

Flexibility
We enable marketers to test new models without being locked into relationships.

Neutrality
We do not accept incentives from providers or agencies.

Expertise
We invest in individuals with a deep understanding of the marketplace and available technologies.

Our Leadership


Brandon Starkoff
CEO, Managing Partner

Brandon specializes in helping brands unlock greater customer value by connecting their technology, data and processes. He spent 16 years at Publicis’ Starcom MediaVest Group where he lead integrated media planning and buying for major global brands such as Sun Microsystems, BlackBerry and Sprint. He was also a key leader in the Agency’s transformation towards advanced digital and mobile activation, including early testing in addressable platforms. Most recently he was VP Head of Industry at xAd, an industry leading mobile location platform where he integrated one-to-one real-time audience insights into mobile targeting to deliver positive ROI for large scale Brands.

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Kalyana Prattipati
Partner, Data & Analytics

Kalyana focuses on helping brands navigate their way through the complex world of advertising technology and data. Kalyana previously was VP of Global Platforms at Omnicom’s Accuen Media. He architected the Accuen platform for programmatic buying across display, mobile and video. Kalyana also led the implementation of Omnicom’s global DMP in order to support the evolution of data driven programmatic media buying across all channels and to build an enterprise data platform. Additionally, Kalyana had stops as VP of Product for Videology, a video DSP, and Head of Advertising Platforms for Spiceworks a specialty B2B publisher.

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Darren Rankine
Partner, Accounts

Darren helps companies navigate the complex data and technology landscape to engage with their customers. Over the past 5 years, Darren has helped large corporations drive 1:1 Marketing and personalize Customer Engagements by combing data, technology and marketing strategies. For many years he held IT leadership positions in Data Warehousing and Business Intelligence. He architected and lead the McDonald's Global Business Intelligence platform and then went on to lead CRM and Loyalty globally for McDonald's Digital. Darren then became VP of Client Services at Plexure, a New Zealand based Customer Data Platform (CDP). There he helped their clients transform how they engaged with customers leveraging the Plexure platform.

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Our Board


Andrew Swinand
Eric Langshur

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